08 · IQ
Media buying, creative, what is changing in the market. The good material is there — the cost is the time it takes to find it.
The mastermind groups I am already in, read and stripped down to what actually matters.
Not discovery — attention. I am already in these rooms. This removes the cost of reading them.
Today's edition
Five posts off X and three rooms I already sit in, read end to end and cut down to the line that changes what I do today — with what each one is worth written underneath it.