04 · Landing Pages
An age-gate quiz page running at ~85% CTR. That is the number to beat.
See the original ↗Same theme, same fonts, same image, same footer — everything not being tested stays identical, or the test proves nothing. Target 95%.
Age is the only question that carries disclosure anxiety. Nobody hesitates over what they drive.
Open ↗ BFramingArriving 85% done turns the question into the last step. Leaving now means abandoning, not declining.
Open ↗ CStatusThey arrive already approved instead of being asked to apply. Nobody walks away from money already confirmed as theirs.
Open ↗ DAuthorityAn advertorial asks you to believe it. A news page assumes you already do.
Open ↗ ECapacityThe number moves while they read. A thing running out is worth more than the same thing sitting still.
Open ↗ FSocial proofOther people, right now, in second-tier cities that sound like where the reader lives.
Open ↗ GTimeThe reference ID does the work, not the clock. A code that looks issued feels like something they already hold.
Open ↗ HRelevanceNothing on a page converts like a photograph of the visitor's own state.
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